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It’s time to make those New Year’s Resolutions for your business.

2024 is here, believe it or not and it’s time to make those New Year’s Resolutions for your business. But isn’t real change is actually down to clever strategising?

You could create the prettiest, glitteriest, most inspiring list of resolutions in the world but if you don’t know HOW you’re going to meet those goals it’s useless to you.

There’s also something about having an entire 12 month stretching ahead of you that can make everything seem a little intangible.

If you want real change in 2024 you have to create a strategy that works for you.  Create a game plan and focus on incremental steps to meet your goals.

When it comes to expanding your business it’s a great idea to think about how to connect with your ideal clients in a way that leaves a lasting impression.

A smart way to set yourself up for success this year is to plan your visual content ahead of time. One of the most important aspects of marketing is being able to define what you offer visually.

Branding photography can capture so much more than just an attractive pose or a pretty still life. Having the right set of images can make the difference between connecting deeply with your dream customers or getting lost in the crowd.

I always think that one of the most beautiful things about any kind of photography is the power it has to transmit information visually in a subtle way. So much about you and your unique essence can be sensed through great visuals that reflect your message.

If you’re worrying about how to fill regular content on social media, having a set of photos you can dip into throughout the year for business and marketing content is an essential part of your business toolkit. It will save you time and energy down the line knowing you have a ready-made set of attractive images to choose from.

I love collaborating with small business owners of all kinds. If you want to grow and connect authentically with your audience through photography, please reach out to me, I’d love to discuss your ideas.